Hi, I'm Fran.
I tell stories that build brands, spark conversations, and start movements.
I use data to help the world’s biggest brands tell their stories from fresh perspectives – including Hong Kong’s youngest billionaires, Singapore’s world-class flight attendants, and Japan’s top paralympians.While blockbuster budgets would be nice, it’s the power of a well-crafted narrative that I believe truly wins hearts and minds.
Ready to make your mark ?I'll grab the Sharpies.
A bit more about me
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What's my superpower?
I turn unspoken human truths into brand firepower.
How I turn insights into impact
Here are case studies of my work:
I Built a Brand that Became a Global Movement
In 2021, I started Bitches in Stitches — Hong Kong’s first, all-femme stand-up comedy troupe to address the gender gap in the comedy scene. Throughout my time at its helm, Bitches in Stitches Hong Kong sold out every single one of our shows. My work with the group to build a more inclusive comedy scene earned me a nomination for Tatler Hong Kong’s 2022 Front & Female Awards.After moving to the Philippines from Hong Kong and exploring the local comedy scene, I made the decision to expand the Bitches in Stitches brand to Manila in July, 2024. As of 2025, Bitches in Stitches has merged with a Manchester group of the same name and will soon debut in London, making it officially a global brand.I've led the group's PR efforts from day one, which has landed us coverage in Vogue, Rolling Stone, Tatler, and more.
I Helped Humanise Synthetic Polymers with Video Content
Toray Industries wanted to promote its synthetic polymer division through the lens of the then-upcoming 2020 Olympics slated in Tokyo. My team produced a hero video to refresh Toray’s content hub, themed, “Materials can change our lives”. The mini-documentary focused on the carbon fibre used to build prosthetics for para athletes, featuring Paralympic Runner Mikio Ikeda and Ken Endo, CEO of prosthetics company, Xiborg.The mini-documentary won at the 2020 Communicator Awards for the Documentary, Videography & Cinematography, and Directing categories.
I Changed the Narrative About Women's Bootcamps in Hong Kong
BikiniFit, a women’s bootcamp saw a slump in memberships after aggressively expanding its locations around Hong Kong. Existing social media content focused on the benefits and types of exercise BikiniFit offered but didn’t address the pain points preventing sign ups.I produced a video addressing the reasons women may hesitate to join BikiniFit. Instead of delving into the details of training and techniques, it focused on the community aspect – how the start up celebrated diversity and empowered all its members through group fitness sessions.The video gained over 77,000 organic views on Facebook in the first three weeks after it went live.
Why you shouldn't skip strategy
A skilled strategist...
Cuts the fluff. Hits the why. No BS. Just hard-hitting questions to unlock insights.
Bridges business objectives to customer needs. Finds that "sweet spot" where your business goals intersect with your customers' needs.
Turns vision into momentum. Fuels creative thinking and drives real results.
Sparks action, not just applause. Ideas that can influence, not just inspire.
how i work
A snapshot of my process:
Who I work with
I do my best work with clients who...
Focus on value, not cost
Value partnership, not transactions
Measure impact, not output
Whether you're a one-person band or an enterprise-sized ensemble, you've got to be willing to dig deep and get your hands dirty with me so we can deliver outstanding work.
Let's talk.
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